Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!

contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.

After 2020, it became apparent to many that more emphasis needed to be placed on the fixed-ops side of dealerships.

After Covid-19, supply chain issues and astronomical automobile prices helped shine a light on what is now fully accepted as the backbone of the dealership--the service department.

And seemingly overnight, a booming industry was born with fixed operations at its center. The back of the store had become the belle of the ball, with podcasts, marketing and AI all wanting a turn on the dance floor.

But a select few had been screaming this from the mountain tops long before COVID-19 became part of the vernacular.

And April was ringing the marketing bell for fixed ops as far back as 2016.

April Simmons is the Corporate Internet and Marketing Director for Horne Auto Group.