AI at the helm; understanding marketing’s next frontier
Welcome to the EY India Insights podcast - https://www.ey.com/en_in/media/podcasts where we explore the intersection of artificial intelligence and marketing. In this episode, our host Digvijay Ghosh, EY-Parthenon India Consumer Product and Retail Partner - https://www.ey.com/en_in/people/digvijay-ghosh, engages in a thought-provoking conversation with Nitin Saini, VP of Marketing for Mondelez India- https://www.linkedin.com/in/nitin-saini-9555091?originalSubdomain=in, and a seasoned leader with 20 years of experience at Mondelez International.
Episode Highlights:
- Nitin Saini's journey with Mondelez and his role in leading iconic brands like Oreo.
- The evolution of AI in marketing and its early influences on brand communication.
- The impact of generative AI on consumer experience, content creation, and service experience.
- Mondelez's innovative campaigns that leverage AI for personalized consumer engagement.
- The role of AI in enhancing media buying, measurement, and internal capabilities.
- The importance of first-party data in shaping marketing strategies and consumer insights.
- The skills marketers need to cultivate to stay ahead in the AI-driven marketing landscape.
- The 'test and learn' culture at Mondelez and the role of leadership in fostering innovation.
Join us as we delve into the ways AI is reshaping marketing strategies, enhancing consumer experiences, and transforming the digital commerce landscape. Nitin shares his expertise and insights on how Mondelez is leveraging AI to create personalized campaigns, improve service experiences, and drive brand objectives.
Listen now: AI at the helm; understanding marketing’s next frontier | EY - India
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