What makes an EXCEPTIONAL social impact marketing team?
Often, when we get this question from clients, they are trying to determine what ROLES to hire for.
But that’s putting the cart before the horse. Instead, it’s best to think about the QUALITIES and CULTURE of a successful marketing philosophy for your brand.
Because you can build a highly-skilled marketing team and still totally flop if:
↳ You don’t have vision as a brand
↳ You don’t let them create BOLD, scroll-stopping content
↳ You micro-manage and add arduous approval processes
In today’s episode of Designing Tomorrow, Eric distill’s what he’s seen work the best when building out your in-house marketing team at your social impact org.
And at the end, he outlines how he would structure the marketing department for social impact orgs at different sizes.
Jonathan STRONGLY disagrees with his recommendations at first, but starts to come around towards the end. Eric hopes to get him eventually.
Episode Highlights
Quotes:
Resources:
Listeners, now you can text us your comments or questions by clicking this link.
*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!
We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com
Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.