Starbucks is a name that is now synonymous with coffee worldwide much to the chagrin of coffee purists who would recoil at the thought. You cannot, however, deny the role that Starbucks has played in popularizing the concept of "Coffee on the Go". Thereby helping a large percentage of the world's population satisfy their caffeine requirements on a daily basis.
Headquartered in Seattle, this American chain has over 30,000 stores worldwide and at one point in time was opening 2 stores per day. Under CEO Howard Schultz, the company went from strength to strength. Starting off as a corner store selling coffee beans, it is now the global standard of the erstwhile coffee shop.
Innovation is nothing new to the Starbucks team. They have not only introduced localised products in whichever market they venture into, they have also introduced the international customer to specialities from all around the world. Some of their products have achieved iconic status, especially within the American population. The USA continues to be its primary market with Manhattan alone having almost 250 stores.
Drinks like the Pumpkin Spice Latte, usually re-launched every year around Labour Day, is an unofficial declaration of the arrival of the Fall season. They have also introduced the Western audience to the sweet milk tea intrinsic to the Indian subcontinent via the incorrectly named "Chai Tea". Chai literally means Tea. So in essence, the product is called Tea Tea.
Our sources have informed us that after a high-level Zoom meeting, keeping with the norms during the pandemic, Starbucks has decided to expand its Summer menu by adding a new drink called the Cumin Cooler. This new drink is claimed to have anti-oxidant and immunity-boosting properties and is being positioned as an effective deterrent to the COVID19 virus. Also taking into mind the high levels of obesity within the USA and the role of Starbucks in contributing to the increasing consumption of sugar the world over, this new drink is also expected to bank on the weight loss attributes of cumin seeds to put a positive CSR angle on the whole product line.
Read full article at - https://thedailyvanilla.com/2021/04/22/new-addition-to-the-starbucks-menu-cumin-cooler/
Headquartered in Seattle, this American chain has over 30,000 stores worldwide and at one point in time was opening 2 stores per day. Under CEO Howard Schultz, the company went from strength to strength. Starting off as a corner store selling coffee beans, it is now the global standard of the erstwhile coffee shop.
Innovation is nothing new to the Starbucks team. They have not only introduced localised products in whichever market they venture into, they have also introduced the international customer to specialities from all around the world. Some of their products have achieved iconic status, especially within the American population. The USA continues to be its primary market with Manhattan alone having almost 250 stores.
Drinks like the Pumpkin Spice Latte, usually re-launched every year around Labour Day, is an unofficial declaration of the arrival of the Fall season. They have also introduced the Western audience to the sweet milk tea intrinsic to the Indian subcontinent via the incorrectly named "Chai Tea". Chai literally means Tea. So in essence, the product is called Tea Tea.
Our sources have informed us that after a high-level Zoom meeting, keeping with the norms during the pandemic, Starbucks has decided to expand its Summer menu by adding a new drink called the Cumin Cooler. This new drink is claimed to have anti-oxidant and immunity-boosting properties and is being positioned as an effective deterrent to the COVID19 virus. Also taking into mind the high levels of obesity within the USA and the role of Starbucks in contributing to the increasing consumption of sugar the world over, this new drink is also expected to bank on the weight loss attributes of cumin seeds to put a positive CSR angle on the whole product line.
Read full article at - https://thedailyvanilla.com/2021/04/22/new-addition-to-the-starbucks-menu-cumin-cooler/
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