How do you measure success in your business? Do you measure it only by one set of measurements, accomplishing goals? For example, the goal is to gather twenty-four million in new assets in a year. If you achieve it, you succeed, but if you don’t, you fail. It seems pretty straightforward.

Most financial advisors, insurance agents, wholesalers, branch managers, and even agency managers measure success in only one way- accomplishing the goal! And, as strange as this might sound, it’s actually the wrong way! The reason is that it’s not only the destination that should be reached to succeed but the many milestones along the way that must be celebrated to also enjoy the journey!

If you don’t accomplish milestones along the way and don’t view the milestones as “mini-wins,” then you won’t put much value on those milestones. If you don’t place value on those milestones, then you probably don’t care about them because you aren’t evaluating and measuring each step along the way to see if they are fruitful. If you don’t set and reward yourself for milestones set and reached, the by-product at the end of the year is most likely far less success.  You have to put in the work, evaluate as you go, and tweak the process until you reach your goal(s).

This episode shares with you how successful advisors and agents map out, measure, and master milestones!