Business success and boldly being yourself Lindsay Tjepkema

Understanding yourself is at the core of successful entrepreneurship.

In this episode, Lindsay Tjepkema, former CEO and founder of Casted, shares her mantra of “being boldly yourself” through all the trials and triumphs of leading an organization. She recounts her experience leading a rapidly growing company through economic challenges and shares the delicate balance of maintaining company culture through intense growth.

Join us as we uncover the resilience, authenticity, and passion that drove Lindsay  to start her next company, Human Brands Win.

In this episode, you’ll learn:

• Authenticity is Your Superpower: Being true to yourself isn't just a personal mantra—it's a business strategy. Lindsay shares how embracing her unique qualities and leading with transparency has shaped her company's culture and facilitated its growth.
• Resilience Amidst Uncertainty: Navigating economic downturns and unexpected shifts demands resilience. Learn how to steer your ship through the storm and come out stronger on the other side.
• Balancing Business and Life: Entrepreneurship is a rollercoaster, especially when coupled with personal challenges. Lindsay's experience as a mother and a CEO provides a masterclass in balancing business demands with family responsibilities.

Jump into the conversation:

(00:00) Meet Lindsay
(04:17) Balancing parenthood and entrepreneurship
(12:10) Casted and the future of B2B marketing
(18:11) Boldly be yourself
(23:54) Scaling the team and culture
(27:45) Leading a venture-backed SaaS company through the pandemic
(35:21) Lindsay’s Exit as CEO