16 - How This Handmade Business Owner Left Her Ironing Business To Make Jewellery Full Time

In today's episode I’m joined by Caron from Caron Made to chat about how she was able to leave her ironing business, and work full time selling her handmade jewellery

Things we talk about in this episode:

• How Caron loves that she gets to make earrings for a living
• Why she niched down to earrings, and doesn’t sell a wide range of jewellery
• She had her ironing business for 8 years to work flexibly around the kids
• Caron made earrings as a hobby to explore her creative side, and then made some for her ironing customers because they loved them so much
• Started making face masks during the pandemic, and it went crazy
• Caron’s daughter inspired her to try making polymer clay earrings, and she loved it ever since
• Polymer clay was the thing that stuck out, and was passionate about them
• How as a business owner, Caron wears multiple hats including admin, social media, Pinterest, Etsy, her own website
• Found Steph on YouTube in March 2020, bought the course in May 2020
• Everything was new, she didn't know how to have an online business. The course was really helpful to learn everything like emails, Etsy, target market, branding etc
• After taking the course, she turned her hobby into a handmade business
• Caron became excited about living, and the opportunities that came to step into new world through having a business
• Small business owners are an amazing community, they support and also buy from each other
• Businesses fail if they don’t change. Caron’s business is completely different now from when she started
• How she uses social media when she needs to make a business decision to make a choice - surveying her audience
• Caron is now learning about colour psychology in order to make unique collections
• Caron says to trust your gut, do what you think is right for your business

Where to find Caron online:

Website: caronmade.uk
Instagram: https://www.instagram.com/caronmade.uk/
Facebook: https://www.facebook.com/CaronMade.uk/
Etsy: https://www.etsy.com/uk/shop/CaronMade?ref=search_shop_redirect

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

• https://www.facebook.com/groups/handmadebosses
• https://www.instagram.com/handmadebosses/
• https://www.youtube.com/c/HandmadeBosses