E26: How Michael Stevens Pivoted from Crowdr to Booster to Joi, While Raising Pre-Revenue Financing.

In this interview, David talks with Michael Stevens, CEO of Joi, an ecommerce platform that enables easy live purchasing via Video Chat platforms. Michael started his journey in politics with modest pre-revenue funding for an idea (Crowdr), a video fundraising platform for political candidates. Learning from that experience he pivoted Crowdr to Booster to focus more on ecommerce and spent 12 months in Salt Lake studying multiple ecommerce platforms (which interestingly seem to concentrate in Salt Lake). Learning from that, he pivoted again to Joi which empowers real-time ecommerce on live video chat platforms, sort of like QVC or the Home Shopping Network but live streaming. He raised his initial funding pre-revenue with just an idea and we talk about that as well as his perseverance/resilience on that journey to get to Product Market Fit with Joi.

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