Online Compliance and Regulations - What They Are and How to Address Them

On this episode of Lead Gen HQ you'll learn why it’s extremely important to stay compliant when growing your brand online. We’ll discuss how to mitigate your risk by considering and acting on all compliance issues, from SSL to ADA and more.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

• Science
• Art
• Luck

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

• Brand: Establishing an Image of Your Company in Your Customers' Eyes
• Audience: Finding Your Target Audience Has Never Been Easier Online
• Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
• Planning: Creating the Team, Budget and Time for Your Campaigns
• Campaign: Time to Get Creative...And Have Some Fun
• Measure: Analyzing Data is the Secret to Your Success
• Optimize: Determine What’s Working and What’s Not - and Why Testing is Important