Giovanna "Gigi" Gonzalez is a TikTok influencer, financial educator, and author of the bestselling book Cultura and Cash. During The Great Resignation, she quit her 10 year corporate career to pursue her true passion: teaching financial literacy to young adults.
Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine and Top 25 Creator by Fast Company.
In this episode, Gigi and I talk about her book Cultura and Cash, which I devoured in one sitting. We delve into the impact of generation wealth and generational knowledge and how it leads to different starting lines for people when it comes to managing money and creating financial freedom. We talk about the limiting beliefs we have to unlearn when it comes to money and the different strategies for being intentional with your money, and how to implement value based spending. And we get into so much more so I can’t wait for you to hear my conversation with Gigi.
GET GIG’S BOOK CULTURA AND CASH: https://www.thefirstgenmentor.com/my-book
CONNECT WITH GIGI
IG and TikTok: @gigthefirstgenmentor
LinkedIn: https://www.linkedin.com/in/giovannagonzalez/
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