Dabur Honey's recent digital film starring Sonu Sood starts on a specific premise - that Sonu Sood genuinely sought information on the purity of honey available in India. But was it really the case?

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort.

Tune in to know more!

Check out the Youtube video here: https://youtu.be/hsFpKlsTBZU

Check out the Ad here:

Dabur Honey video: https://www.youtube.com/watch?v=POCvmwLxoms

Dabur Vita ad: https://www.youtube.com/watch?v=6YTpcuRDA64

Sonu Sood's tweet: https://twitter.com/SonuSood/status/1553980587089997824

Sonu Sood's tweet screenshot: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-aug-1-tweet.jpg

Sonu - Dabur timeline: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-tweets-on-dabur-all-scaled.jpg

Coca-Cola ad featuring Aamir Khan: https://www.youtube.com/watch?v=_BSAFdttpVA

Cadbury's ad featuring Amitabh Bachchan: https://www.youtube.com/watch?v=PH_f6qiH-Xc

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/)

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