The Marketer's Edge Interview with Cory Treffiletti, Chief Marketing Officer at Rembrand

The Marketer's Edge

Apr 12 2024 • 29 mins

What We Discussed:

In today's interview with Cory Treffiletti, we discussed a wide variety of issues:

  • What kind of organization Rembrand is and Cory’s role within the company.
  • The challenges of traditional video advertising and the need for new solutions.
  • How Rembrand's AI technology works to identify placements, render 3D objects, and seamlessly insert them into videos.
  • The industries and types of advertisers that have adopted Rembrand's technology.
  • Cory's perspective on the current use of AI in marketing and how it can be applied to the creative process.
  • The skills and capabilities needed for successful marketing leaders and CMOs today.
  • Cory's experiences working on the agency side and how that has shaped his approach as a marketer.
  • Challenges facing agencies, including competition from consultants, and the need for greater agility.
  • Advice for marketers on evaluating and working with agencies.
  • Cory's advice for agencies looking to win business from marketers.

Thanks Coryfor a great interview!

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