#157 - Building Precision w/ Sonny Cobbs

12-08-2024 • 42 mins

Sonny Cobbs is the Founder & CEO of Precision Football. It sits as the flagship Football Tech Centre of the Middle East at less than a few years old. With 25 staff and 3,000 people coming through the doors each week it is a paradise for anyone in love with the sport.

Even more remarkable than the very idea of its existence have been the milestones the organisation have hit in such a short space of time. This “overnight success” is not a surprise to many who know it’s founder Sonny Cobbs. Faced with the many trials and tribulations blighting many a young entrepreneur Sonny shares the story of how he lost everything only to bounce back and do it even better.

Winning 10 out of their last 11, with a run embodying the very grit the club was built on Precision recently achieved promotion in their maiden season. Speaking to Sonny we learn about how Precision has set a new standard for the Dubai region, how they plan to cement their place as a key stakeholder in the tech boom storming football, plans for international expansion and so much more.

Listen to find out more including;

- Sonny's journey to Dubai.

- Amongst a mix of factors how did one trip to America inspire the design behind Precision?

- Foundations and thought process behind the use of Precision's advanced football technology.

- Balancing the passion of a dream with the realities of being a young entrepreneur?

- The story as to how Precision achieved promotion in their first season.

- Plans to expand internationally and what role will Precision play in this latest tech boom?

Timestamps;

00:00 - 06:46 - Intro

06:47 - 16:05 - Dubai

16:06 - 26:07- Precision

26:08 - 31:08 - First Team