Tires, Tears, and Triumphs: A 25-Year Odyssey With Jeff Mullersman of ATTURO Tires

Gain Traction

Jan 17 2024 • 32 mins

Jeff Mullersman is the Midwest Sales Director at ATTURO Tires, with 25 years of experience in the tire industry. Jeff’s automotive career is full of twists and turns, beginning with getting ripped off sweeping a go-kart parking lot. Undeterred, Jeff became a driver for Progressive Custom Wheels before moving on to sales, eventually running his own location in Omaha, Nebraska. When the company went under in 2000, he became a sales manager for Zisser Tire in St. Louis for several years during its gradual decline. Jeff briefly went into restaurateuring before returning to the automotive industry, where he found his home at ATTURO Tires.

In this episode…

Navigating the professional world is no easy feat, and Jeff Mullersman's journey through the tire industry, filled with highs and lows, offers a wealth of lessons. From celebrating milestones to learning from setbacks, his story is a testament to the importance of resilience and adaptability.

As Jeff shares insights from his role at ATTURO Tires, one compelling revelation stands out: the power of humor in navigating professional challenges. Jeff's ability to blend humor with professionalism adds a unique dimension to his approach, providing a valuable lesson for those looking to make an impact in their careers. Through anecdotes and experiences, the episode explores how a lighthearted perspective can be a strategic asset in fostering relationships and overcoming hurdles in the dynamic landscape of sales.

On this episode of Gain Traction, Jeff chats with host Mike Edge about the power of humor in sales. Jeff's unique approach has propelled his career and inspired many of those navigating the complexities of the tire business. His candid reflections provide not only practical advice for those in sales, but also valuable insights for professionals across various fields, emphasizing the significance of authenticity and relationship-building in achieving long-term success.

Here’s a glimpse of what you’ll learn:

  • Jeff Mullersman shares his journey from sweeping parking lots to steering sales strategies
  • How managing a restaurant helped Jeff excel in tire sales
  • Why honesty, empathy, and relationship-building are invaluable in the tire industry
  • Jeff offers a relatable perspective on navigating diverse career landscapes
  • Secrets of successful sales strategies and client relationship management
  • The valuable blend of humor and professionalism in unexpected workplace situations
  • Jeff talks about bridging the gap between his personal and professional life

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit or email to learn more.