Welcome to Mastermind Your Life podcast, hosted by the brilliant Tolu Owoyemi!
In this episode, we welcome Ebony Smith, CEO of Gracefull Grind Strategies, a company with a mission to create daily opportunities for clients to connect with their ideal audience, amplify their work, and do more of the work that fuels them.
Ebony Smith, is an award-winning digital marketer with a passion for creating positive change. Her expertise in digital marketing strategy, content creation, and social media management provides a unique blend of creativity and analytical thinking to every project she works on. Ebony firmly believes that digital marketing can be harnessed to create meaningful change in the world.
Whether she's helping a nonprofit to increase its online visibility, launching a fundraising campaign, or developing a social media strategy that amplifies its message, Ebony is dedicated to making a difference.
HERE ARE THE THINGS WE DISCUSSED IN THIS EPISODE THAT YOU MUST NOT MISS:
In this episode, Ebony shares her inspiring journey into the world of digital marketing and discusses the critical roles of a digital marketer and how to be a successful one. She emphasizes the importance of digital campaigns and why every business needs them to succeed in today's fast-paced, digital landscape.
We delve into different types of campaigns on Facebook and other social media platforms, and Ebony shares her most recommended type of campaign. We also explore the differences between traffic and conversion marketing and discuss various content marketing strategies that can help businesses take their marketing game to the next level.
Ebony shares her expertise in building high-performing marketing funnels and gives us tips on how to track our marketing campaigns' results effectively. She emphasizes that every business should track their marketing campaigns to understand what's working and what's not and make informed decisions for future campaigns.
Whether you're a business owner, marketer, or just starting your journey into digital marketing, you won't want to miss this engaging and informative episode with Ebony Smith. Tune in now to learn more about the world of digital marketing and take your marketing game to the next level.
If you’re interested in Ebony's services, feel free to reach out to her!
Gracefull Grind Strategies: https://www.gracefullgrindstrategies.com/
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Don't forget to tune in next time for more exciting conversations and expert advice from our next guest and Tolu. Stay tuned!