54 - Building an effective agency/client relationship with Linsey Loy

The 30 Minute CMO

Mar 9 2022 • 1 hr 3 mins

After a public fall out between a brand and an agency on Twitter we talk to Linsey Loy, an agency growth leader, to unpack the agency client relationship. Through the lens of building new relationships Linsey talks us through how to get the most from the agency in the pitch process, the agency hesitation in sharing work, and saying no so you can say yes. This is a great episode this week for anyone looking to engage with a creative or media agency Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30MinuteCMO.com or follow us on IG @30MinuteCMO