In this episode you will learn:
00:00 Introduction to Big Business and Market Size
01:28 Importance of Identifying Big Markets
03:18 Challenges and Considerations for Founders
05:07 Defining and Evaluating Big Markets
05:58 Insights from Famous Market Examples
09:51 Understanding Customer Experience and Market Dynamics
12:20 Evaluating Unit Economics and Team Dynamics
15:21 Prioritization and Roadmap for Startups
24:09 Challenges of Digital Targeting
25:15 Importance of Customer Experience
26:53 Product and Market Dynamics
27:25 Creating New Markets
31:39 Understanding Customer Problems
37:02 Iterative Product Development
40:17 Surprising Success Stories
44:42 Final Thoughts and Reflections
About
Shiyan Koh is an experienced operator and investor. She is currently a Co-Founder and General Partner at Hustle Fund, a global pre-seed venture fund. Prior to Hustle Fund, she was VP of Business Operations & Corp Dev at NerdWallet (employee #10), growing annual revenue from $1 million to more than $150 million. Before NerdWallet, she was an investor at Institutional Venture Partners and Bridgewater Associates.
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📍 About:
Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.
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