Excitel is the David facing Goliaths like Reliance Jio and Airtel in the battle for getting internet to our homes. And despite such large competitors, Excitel has continued to scale up rapidly. Vivek talks about the nuts and bolts of bringing the internet to our homes, and how he found a niche in a competitive market and managed to thrive in a highly capital-efficient manner.

Know about:-

• Fair use policy
• Uberization of broadband
• Marketing strategy; hyper-local effort
• Flywheel of growth