Accelerating Growth For SaaS Startups | Srikrishnan Ganesan @ Rocketlane

Founder Thesis

27-06-2022 • 1 hr 3 mins

One of the most impressive journeys you'll ever find of a founder, this episode is a masterclass in building and scaling up a SaaS business.

Srikrishnan Ganesan is the Founder and CEO of Rocketlane, a purpose-built customer onboarding platform that offers a collaborative, transparent and consistent framework to companies. In recent times, this VC-backed startup has gained traction in the multi-billion dollar US SaaS market.

An IIM-B alumnus, Sri has previously worked in product management roles at Verizon and Rediff. He attributes the birth of Rocketlane to his stint at Freshworks, where he gained clarity regarding the issues of customer onboarding.

Akshay Datt speaks to Sri about his journey of building Rocketlane.

Don’t miss:-

  • Learnings as Product Manager at Verizon
  • A rising tide lifts all boats- genesis of Freshchat
  • Drawbacks of typical customer onboarding
  • Rocketlane- Post-Sales SaaS product

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