Healthy habits, one strand at a time | Saloni Anand & Altaf Saiyed @ Traya

Founder Thesis

Jan 23 2024 • 1 hr 32 mins

In a country obsessed with beauty, hair and skin, Traya is a result when a wife decides to ensure that the husband needs to focus on his health. Founder duo Altaf and Saloni created an innovative product to prevent hairfall while focusing on technology for holistic healthy habits. They spill the beans on building Traya, using cohort marketing to innovate, navigating investor relations, fundraising tactics, and the art of cultivating a winning culture in a startup.

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Read more about Traya:-

1.Meet husband, wife who built healthcare company after facing personal health issues

2.Changing The Conversation Around Hair Loss: Saloni Anand Talks About Building Her Brand Traya

3.How Traya is Transforming Hair Health with a Holistic Approach

4.‘My Husband’s Hairfall Inspired These Hair Solutions’: Engineer’s Biz Finds 2.5 Lakh Customers

5.The Business Of Reversing Hair Loss; How Traya Is Fitting Into The Wellness Landscape