"What you wanna do in order to sell more products, get elected, or whatever it is that your agenda is. You want to own the problem. So whoever owns the problem of making a headache go away, is gonna sell more medicine. Whoever owns the problem of getting you from point A to point B in a quick period of time is going to dominate the transportation industry. For all of us Entrepreneurs, the most important thing you can do is figure out what problem you solve and communicate it and articulate that solution very very clearly to that problem, over and over and over again, until people have connected in their subconscious that problem with your solution. The key is when they experience that challenge or frustration they think about you."
Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He is the CEO of Business Made Simple, an online platform that offers small business leaders a six-step plan to organize and grow their business. He is the host of the Business Made Simple podcast and is the author of several books, including the best-seller Building A Story Brand.
In this episode you will discover:
Get Don's new book How To Grow Your Small Business clicking here!
Check out his new program smallbusinessflightschool.com
Connect with Carolina on Instgram @carolinamillan and Twitter @carolinamillan
Looking for 1 on 1 help to grow your business ? Apply to my Elite Mentorship by going to go.workwithcarolina.com
Enjoyed this episode? Leave a 5-star review and subscribe!