Join host Bianca and guests Ryan, and Andy as they delve into the challenges of maintaining creativity in digital marketing and everyday life. In this episode, they discuss the causes of creative exhaustion, the impact of repetitive tasks like seasonal promotions, and the importance of collaboration and inspiration. They also explore how companies can stand out with unique campaigns despite budget constraints and time pressures. They also discuss the impact of creative exhaustion in music and movies with the rise of sequels, sampling and remixes. Tune in for insights on balancing originality with practicality and keeping creativity alive in a demanding industry.