Rob Hollands is the Chief Executive Officer at Metacask, a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce.

This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/

Topics discussed:

• Whisky's cult following and status as a cultural icon
• Consumer trends: post-covid, premiumization, online usage
• Creating a seamless brand experience online and offline with a premium end-to-end feel
• Owning your own cask

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian