117. Michael Schuh, VP Media Strategy & Product at Kroger/84.51˚: Personalization for Customer Loyalty

Michael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about:

• Developing Retail Media at Kroger: Turning insights into actions
• Kroger's USP linked to their loyalty card
• Media Standardization as a purpose & way to raise the bar for the consumer
• How can FMCG Brands leverage Retailers to perform better in Retail

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Listen to Michael's episode on The CPG Guys (August 2022): https://www.cpgguys.com/8451-roku/

Watch on YouTube: https://www.youtube.com/watch?v=B6MtKwSwEGk

Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/

Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian