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Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track.
It is crucial to remember that not everything that can be measured matters. Focus on the metrics that are most relevant to your business goals instead. For example, you would track metrics like page views and unique visitors if you're trying to increase website traffic. You should track metrics like form submissions and email signups if you're trying to generate leads.
Once you've identified the metrics that matter to you, you must collect and analyze the data regularly. That will help you to understand how well your digital marketing strategy is working and to make necessary adjustments.
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