“The Tour is the only race that matters. And that’s gone now”: Ned Boulting on the end of free-to-air Tour de France coverage in the UK and why his new show is a piece of theatre
From 2026, the familiar sights of the Tour de France – the epic mountain ranges, fields of sunflowers, Tadej Pogačar riding off into the distance – will remain the same. But for many cycling fans in the UK, the sounds will be very different.
Next year’s Tour, the 25th edition of the race to be shown live on ITV, will also be the final one to be broadcast on free-to-air television in the UK, after it was announced last week that Warner Bros. Discovery and Eurosport have agreed a new exclusive TV rights deal for cycling’s biggest race from 2026 onwards.
On this week’s episode, ITV’s lead cycling commentator Ned Boulting, who’s been working on the race for the channel since 2003, discusses the sad and poignant end of 40 years of the Tour de France on free-to-air British TV, the news of which he discovered while touring his new show, based on the 1923 edition of the race.
Boulting reflects on why ITV’s long association with the race has come to an end, what effect this will have on the Tour’s viewership within the UK, and his own personal relationship with the race.
He also chats about his new show, the ‘Marginal Mystery Tour: 1923 And All That’, which just so happens to celebrate ITV’s coverage of the Tour de France and why he’s crafted a piece of theatre about cycling and the context in which it takes place.
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