37- Branding heißt nicht Geld aus dem Fenster zu werfen | Janett Helwig

No Funnel Marketing

01-09-2022 • 57 mins

Häufig wird „Brand-Awareness“ mit Kampagnen verglichen, die einfach nur über die Marke berichten, ohne Mehrwert für den Kunden, Hauptsache man erzeugt Aufmerksamkeit. Diese Aktivitäten beeinflussen kaum Verkaufschancen bzw. Umsatz.

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