Don’t Search and Destroy: Why a DIY Trademark Search Isn’t Enough

Here's a bite-sized portion of my main episode this week, also with apologies to Iggy Pop and the Stooges. This clip focuses on the dangers of DIY trademark searches. Many small business owners try to do a trademark search themselves. And look, I understand it. Bootstrapping is often part of the entrepreneurial journey. But in this case, what you don’t know can hurt you.

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