Search or Destroy? How a Thorough Trademark Clearance Search can Prevent Destruction for your Business

If you’re picking a name or logo for your business or product or using one you’re not sure is clear to use, you might be standing at a crossroads, unsure of what to do: keep going full steam ahead with that clever name you love, or hit pause until you’re sure you’re not infringing on someone else’s trademark?

This decision isn’t just about branding. It could make or break your business.

With my apologies to Iggy Pop and The Stooges, let me tell you how to save your business’ soul with a proper, thorough trademark clearance search done by an experienced trademark attorney, especially before printing packaging, launching your website, or investing in social media ads.

Here's what I cover in this video:

1. Look Out Honey, 'Cause I’m Using Technology to Do a Proper Trademark Clearance Search

2. Don’t Search and Destroy: Why a DIY Search Isn’t Enough

3. No Fun: The Cheap Online Trademark Service Trap

4. Gimme Danger: What Happens If You Get It Wrong

5. Honey Gotta Strike a Plan: What You Should Do Instead

If you’re launching, growing, or just unsure whether your business/brand name or your logo are truly protected, let’s talk. I help entrepreneurs across the U.S. make smart, legally sound decisions about names and logos.

If you’d like to consult with me, you can use my contact form or you can book a consultation online at kingpatentlaw.com or by calling my office at 312-596-2222 or 217-714-8558. Please check out the other posts and pages on my website for more information on patents and other intellectual property and business law issues.#trademark #trademarks #trademarklaw #trademarklawyer #trademarkattorney #trademarklawfirm #iplaw