Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares: How to run CRO programs with purpose instead of random guesses - Her favourite underrated user research methods - Tips for creating a CRO strategy that succeeds in the long-term ... And much more. Contact Jyoti: Website: https://www.bluebagels.com/ LinkedIn: https://www.linkedin.com/in/jyotiisingh Email: jyoti@bluebagels.com Chapters 00:00 Introduction to Experiment Nation and Guest Introduction 00:48 Jyoti Malan's Journey and the Essence of Blue Bagels 02:26 The Philosophy Behind Purpose-Driven Brands 05:43 Crafting Purposeful CRO Programs 08:32 Identifying and Correcting Off-Track CRO Programs 17:36 Unconventional Research Methods in CRO 21:06 Adapting and Evolving CRO Strategies 24:41 Upcoming Projects and Closing Thoughts