LoanTap's Satyam Kumar enjoyed a cushy life as a senior banking executive. By the mid-2010s, he experienced a glass ceiling and felt that he had plateaued. In addition, the growing Indian vocal and connected millennials, the black swan event of demonetization, and the startup wave pushed the market in a new direction. Users who wanted better products and the Indian Government's Jan Dhan, Aadhaar, and Mobile (JAM Trinity) greatly aided LoanTap's Satyam Kumar's push towards better digital products.
Driven by the ability to authenticate users electronically and the millions of young users online, LoanTap made a mega push. Backing this mega push was Satyam's ability to raise funding on the back of his experience and the market opportunity. This episode is full of insights into how LoanTap has grown at such a fast pace.
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