Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🧐 An introduction to applied research and "creative psychology" (at 01:01) 🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43) 🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33) 📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59) 👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57) 👀 The power of psychological heuristics like Social Proofing (10:36) 🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50) 😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15) 🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23) 👥 Focus groups: The need to get past what participants tell you (17:44) 🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33) 🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13) ✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03) Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.