🖖🏼 From Discovery to Lower Decks to Strange New Worlds and beyond: Guests Kurt Ho and Eric V. join the Ricks to discuss ComicCon 2024's Hall H announcements about what's next for Star Trek—and why the good ship Enterprise wouldn't have ever left the ground without…Lucille Ball? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🚀 Star Trek: Fifty-eight years young and going stronger than ever (at 00:30) 👽 Kurt Ho and Eric V. join the Ricks to talk about Trek's Hall H takeover (01:17) 📢 Announcements on Lower Deck, Starfleet Academy, and Section 31 (01:20) 👁️‍🗨️ Star Struck: Rick M. sings his status report on Strange New Worlds (02:29) 🪐 Taking risks: What makes Strange New Worlds so great (03:00) 🎬 Pike, Uhura, Chapel, Spock, Scotty & M'benga finally get their due (04:09) 🧑🏻‍🦰 For the love of Lucy: Why Star Trek fans owe thanks to Lucille Ball (05:56) ⌛️ Cool–but who the hell is Lucille Ball? An explainer for Gens Z & Alpha (7:04) 🎥 Bold broad: Starring in a Top 10 TV show, running a major studio (08:31) 🧠 Too "cerebral"—how Lucy put her vision where her mouth was (09:00) 📺 How Desi Arnaz invented the sitcom—and syndication (10:11) 🛸 Beam us up, Scotty: We don't want to miss Season Six (10:34)

⚡️ Comic-Con Correspondents Eric V and Kurt Ho join Rick and Rick to talk San Diego Comic-Con 2024. Get the lowdown on the year's cosplay crazes (looking at you, Deadpool), buzziest announcements (looking at you, Robert Downey Jr), exclusive collectibles, brand activations, and more from geekdom's largest annual event. Plus: A Comic-Con edition of Loaded Questions! Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😎 The Ricks catch up during a first-ever summer hiatus (at 01:01) 🤩 Did the Ricks make the cover of the official Comic-Con program? (02:40) 💥 Welcoming Kurt Ho & Eric V back to the show (03:21) 🎪 Nearly 20 years of Comic-Con memories and a friendship double that (0:3:580 🧲 Crowd control as attendees hit peak capacity (04:30) ✅ The new rules of scoring Funko, Hasbro exclusives (06:40) 🤖 Fembots, Optimus Prime, Mirror Uhura & "Marvel Jesus" (07:37) 🎰 Is Comic-Con leaving for Las Vegas—or LA Convention Center? (11:55) 👩🏾‍🎨 Fandom: Catching comics creators and actors while you can (12:46) 📺 X-Men 97, Batman, Star Trek, Green Lantern, and more (13:45) 🥤 Brand activations from Mt. Dew, Google Play—and a Guinness-winning Galactus (15:00) 🚀 Hunting artwork: Transformers, GI Joe, and the Space Battleship Yamato (16:14) 📣 The Hall H Buzz Machine: From the Fantastic Four to Secret Wars & Beyond (18:20) 🎬 Doom patrol: Recycling Marvel actors—good, bad, or WTF? (19:01) 🍿 Rick M joins Kurt and Eric for "Deadpool and Wolverine" (21:20) 🧛🏿‍♂️ Blade beats Wolverine for a World Record (or two) (22:27) 🐧 The Boys, Thor Transforms, the Penguin rises, Avengers & more (24:02) 🐙 "Batman: Caped Crusader" busts up a storm—but is Robin toast? (25:40) Approx. 27 minutes, 13 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🥰 Cuffing Season pickup lines from ChatGPT 📺 Revisiting the Writer's Strike and what it means for Hollywood and GenAI 🔍 Google penalizing websites with content generated with AI 🎁 The Year's Hottest But Hardest to Get Tech Toys 🛍️ Why retailers should consider a fifth "P" of marketing 🫠 Rick W. admits discomfort with repping California, vampire romances & more 🎨 Nestle leverages generative AI with an eye for famous works of art 🙀 Was "The Scream" really made for the dogs? The Internet has thoughts 🤭 More side-splitting sound bites and gut-busting bloopers from our first 5 seasons Approx. 28 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

📣 It's time for an epic round of Loaded Questions as the Ricks revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: ⁉️ The Ricks' super-sized fifth season gets a blow-out edition of Loaded Questions (at 00:30) 🌎 The Ricks chef's-kiss faithful listeners who have made the show a global sensation (at 01:30) 🍔 Boring Burger? Elmo's Ketamine Cuisine? What's next for Elon Musk? (at 02:13) 🧱 Whit Hiler of Ad Age 'Small Agency of the Year' Cornett on landing LegoLand Resorts (at 03:16) 🤖 The Creative Algorithm, Agency Affirmations from ChatGPT—and She-Hulk? (at 4:37) 💥 Riddler-sticks: Move over generative AI, "The Batman" has you beat (at 05:58) 🥤 Tasty refresh, or same-old, same-old? The biggest brand identity move from the past year (at 06:42) 🎙️ Rick M's disastrous discography expands for a fifth straight season (our apologies) (at 08:25) 🏈 Ad Bowl gouging—or bargain? How much for those 30-second Super Bowl spots again? (at 10:18) 🦑 Mr. Beast busts a move—but is his game show really ready for Prime time? (at 12:09) 🍕 Lays Fingertip Washing Machine, Hasbro Selfie Action Figures & Dominos' telekinetic orders (at 14:00) 🤣 Hilarious sound bites and bodacious bloopers from the first five seasons of Rick and Rick (at 18:48) Approx. 24 minutes, 20 seconds. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😎 No more prognosticating about "The Year of AR and VR"? (at 00:43) 📺 Streaming Consolidation: fait accompli? Or just wishful thinking? (01:15) 🛍️ Netflix & Shill: Shortening the path-to-purchase via "shoppable streaming" (04:34) 🇺🇸 ChatGPT for President? F*ckers finding out (05:29) ❌ Will the X where Twitter used to be survive 2024? Will Musk still own it? (06:18) 🤖 Shopping by proxy: The rise of machine customers (at 08:46) 🌎 2024 global ad spend—all the world's a game, billboard, or car (at 11:25) 📊 Today's fastest-growing brands—depending on how you define "brand" (13:04) Approx. 16 minutes. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially tumultuous year ahead. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere! 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🤖 Generative AI: Why LLMs limp on their own—and why DLMs may be part of the answer (at 00:42) 📛 Branding: Is OpenAI in for a rebrand? Two possible identity options hit the surface (04:34) 🎈 Social media: Are we going from FOMO to JOMO (the Joy of Missing Out)? (05:30) 🌭 Weiner alert: What if Elon Musk launched the Tesla of … luncheon meat brands? (07:25) Approx. 8 minutes, 8 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 👀 What happens when SEO changes to AIEO (AI Engine Optimization)? (at 01:37) …And how might social media "search" marketing help ease the pain? (at 02:48) 💩 Who's the boss? Phillips Laxative vs. Taco Bell (at 07:54) 👏🏻 Will social media apps become "everything apps"? And who will lead the way? (at 08:33) 💣 Our prediction on what Chris Nolan reveals when "Oppenheimer" wins Best Picture (at 11:07) Approx. 11 minutes, 45 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

📺 On February 11, brands forked out billions to put their commercials in front of the largest audience to ever tune into a live sports broadcast. But two weeks later, how well do you remember the ads? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2024. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🏈 Great game, but tough on the Ricks' hometown team 💥 Aubrey Plaza & Nick Offerman can barely contain their excrement…er, excitement (at 02:35) 🥤 Is that a Baja Blast or did your Taco Bell Grande just make a run for the border? (at 03:27) 💦 Only Aquaman and Nerds Splashdance for Jennifer Beal (at 04:00) 🛸 Martin Scorsese says, "Hello Down There"—and it's not for Viagra (at 05:28) 🛍️ Bargain brand Temu and its trio of spots leave retailers trembling (at 06:36) 🥸 Chris Pratt can leave the 'stache at home—Rick W. won't recognize him anyway (at 07:57) 🛞 Christopher Walken doesn't. Like. The way people impersonate. Him. All of the. Time. (at 09:03) 🧞‍♂️ Dude looks like a Genie: Bud Light hopes its new brand mascot rubs you the right way (at 10:35) 🔺 Doritos wants the world to know that Dina and Mita are all that and a bag of chips (at 11:39) 🍋 Memo to Ice Spice's ex: Lem and Lime are her fresh new squeezes (at 12:36) 🧠 Jennifer Aniston offers sage advice—but don't be surprised if she forgets it (at 13:31) Approx. 20 minutes, 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a whole lot more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📆 The Ricks reunite for a new calendar year 🦠 Rick W gets coal in his stocking—until it really matters 🚙 Rick M gets jealous of his wife's Apple CarPlay 🏍️ Yeah, but is Honda the Toyota of motorcycles? 🐠 TroublAlert: "Aquaman 2," we never saw ye 🤯 "Oppenheimer:" As explosively good as it sounds? 🚥 Tesla just won't let you "Leave the World Behind" 🦸🏻‍♂️ DC's "Doom" goes out with one last "Patrol" 🚀 "Rebel Moon:" This is NOT the "Star Wars" you're looking for 💪🏼 You don't know Jack about "Reacher's" Atlantian origins 👺 New suit may unmask Bansky…whoever he/she/they may be 🏟️ Pop-Tarts mascot gets eaten alive—and scores as meme 🍔 Burger King's new collab may not bode well for brand relevance 🤖 Barbie's AI gone wrong: How AI reduces the world to stereotypes 🖱️ 30 years of Bluetooth: Where did it get its name? 🍑Pantone's Color of the Year "resonates with compassion" 🙅🏽‍♀️ Will X/Twitter really "go the way of MySpace" this year?

The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📲 Rick M should have banked on an acquisition for Mint Mobile 🥽 Rick W's attempt at "reverse predicting" about the "Year of VR" pans out 🍿 Domestic box office: Movie madness, sadness—or both? ⏱️ TikTok, brand advertisers, TikTok 👨🏽‍💻 Social media influencer: Elated—or deflated? 🚙 EVs: Charge ahead—or a last laugh for Toyota? 📺 The streaming wars: Has the Great Shakeout begun? 📈 B2B: Is the Hybrid Workforce really here to stay? 🤖 A generative AI reality check: Just starting, or nothing burger? Approx. 23 minutes, 53 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🎤 Nothing could put a damper on Taylor Swift's big year—except maybe this (at :45 seconds) 🍭 A house that smells so good, you might want to eat it (at 1 min, 32 sec) 🥷🏻 The perfect gift for the budding little cybercrook in your life (at 1:51) 👶 Thankfully, the bottle of ketchup doesn't come included (at 2:09) 💩The AI-generated scent that'll have 'em flipping the bird all year long (at 2:35) 🐶 For Dawg lovers snooping for the ideal electronic gift for moms and kids alike (at 2:50) Approx. 3 minutes, 27 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🎁 By the numbers: Sweater weather, ComicCon tickets, and retailers' Christmas wish list (at 00:50 sec) 🛍️ Beyond the totals, what percentage of total holiday sales will come via e-commerce? (at 01:40) 🎄 This year's biggest trends—including the battle between free shipping and BOPIS (at 02:43) Approx. 4 minutes, 34 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🫣 It's time for a Halloween edition of Rick and Rick Loaded Questions—including gross-out candy concepts from ChatGPT, consumer trends in costumes, candy, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🍬 ChatGPT and the Chocolate Factory: Not a tasty mix (at :48 seconds) 💥 Ryan Reynolds better look out for Barbie's Pumpkin-Spice what? (at 2:08) 🎃 Just how much are consumers spending this Halloween—and on what? (at 2:23) 👻 Flying Monkeys, priests, M&M's and more: Rick W's costume conundrum (at 3:40) 🏛️ Friends, Goblins, and Countrymen—what's on your mind more than you realize? (at 4:58) 🪦 Why Wednesday Adams can whistle past the pet cemetery this year (at 6:21) Approx. 7 minutes, 33 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🫣 The Spooky Season is here—and with Halloween coming fast, the Rick's share each of their top three favorite horror movies of all time. Will it include Halloween? The Conjuring? Or maybe Frankenweenie? The Scary Rick Flicks start here. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 😱 It's a horrifying assignment for the Ricks (at :50 seconds) 🩸 Remembering days of gore gone by (at 1 min, 37 sec) 🥶 Which John Carpenter flick makes the cut (so to speak)? (at 3:00) 🫄 Young couple move next door to Ruth Buzzy, all hell breaks loose (at 5:07) 🧬 Predator inspection: The science behind our love of horror movies (at 6:21) 🎁 Memo to Detective Brad: Don't look in the box (at 8:52) 🙀 What makes a movie horror…and homage vs copycat? (at 10:35) 😵‍💫 Meeting the girlfriend's fam? Don't get that sinking feeling (at 11:23) 🪓 Jack be crazy, Jack be sick, get through the cuckoo maze—quick! (at 13:42) 🧟‍♂️ Comedy of terrors: Bruce Campbell joins the "Army" (at 15:41) 🎬 Landing the Raimi Maneuver for fun and profit (at 17:01) 😈 Sometimes Raimi's spooky, sometimes he's a drag (at 17:19) 🙅🏼 The original Linda Blair witch project (at 17:50) 🧛🏼‍♂️ Dracula takes a bathroom break for the ages (at 19:44) 🚅 Train-ing for the zombie apocalypse (at 20:23) Approx. 21 minutes, 20 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🎬 The Ricks discuss the agreement ratified last week between the Writers Guild of America (WGA) West and Hollywood studios as it pertains to the use of generative AI in the service of writing scripts for movies, TV and streaming shows, and more. In a surprise twist, the courts and existing copyright law may ultimately render industry alignment on generative AI a foregone conclusion. But what does that mean for the use of generative AI in your industry? Spoiler alert: If you're thinking about leveraging generative AI for marketing, advertising, brand, or … well, anything … you might want to hear this first. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 19 minutes, 4 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

In part two, Matt Binkowski, author of "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products," demystifies AI and shares pragmatic insights on how product teams can leverage it to outmaneuver the competition. In Binkowski's eyes, AI isn't something for creative people to fear—it's a tool for them to harness in order to move faster and serve customers better than ever before. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 🕵🏼‍♀️ Letting AI do the detective work on your competition (at 00:44 ) 🥷🏻 Will AI really give your team an edge? Definitely…maybe (at 02:39) 🚥 Time for Jira to meet Siri? How AI can help teams stay on track (at 03:26) 🗂️ Letting AI run your life—what you need to do, and why (at 08:30) 🧏🏽 How AI can supercharge (and streamline) accessibility (at 09:50) 🧐 Beating bias in AI, the humans behind it—and their creations (at 13:39) 🧑🏻‍💻 UX best practices: No more re-learning what you already know (at 16:08) 🥹 When it comes to AI in product design, empathy is the key (at 18:36) 🗺️ How product designers should navigate the AI revolution (at 19:39) Approx. 21 minutes, 40 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Rick W. interviews digital strategy, product, and UX expert Matt Binkowski about his new book, "The Creative Algorithm: How to Harness the Power of AI and Create Outstanding Digital Products." In this first of a two-part episode, Binkowski shares a designer's perspective on some of the fears and frissons surrounding generative AI. Along the way, he reveals the benefits that come with 20 years of cross-functional, cross-industry experience leading digital initiatives for Comerica Bank, Ogilvy, Jeep, Organic, Hallmark and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 💬 Catching up with friends in the blink of AI (at 00:xx) 👷🏾‍♂️ Push you, pull me: product marketing vs. development 📱 Binkowski goes Boom Scrolling 🛜 Will AI really be as transformational as the Web? 🤖 ChatGPT: 12 months (and a revolution) later 🛞 Smooth driving: The power of invisible innovation 👩🏽‍💻 Hidden Figures: If you can't dodge, dominate 🌹 Romeo & GPT: A profile in nerdage 🙌🏼 Product dev with AI: bigger, better, faster, more 🦾 Your target user: A human or a human's AI? 🛟 Welcome to the age of generative Darwinism Approx. 20 minutes, 14 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

The Ricks ask ChatGPT for an assist in developing their latest edition of Affirmations for Ad Agency Creative Directors and things go … sideways. The result: Well, you'll just have to hear for yourself. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE 📸 Nothing beats a celebrity endorsement … right? (at 01:18) ⚠️ Don't forget to harness the power of … punctuation? (01:29) ⚾️ The truth about spec work for RFPs (01:42) 🎪 Think: Experiential—no matter what? (02:02) 🤖 Generative AI isn't something to fear … until it is (at 02:17) Approx. 2 minutes, 48 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

Fear of Missing Out (FOMO). Social Proofing. Tribalism. What are the most powerful psychological triggers for shaping consumer behavior and beliefs? In an all-new episode, we get insights from Jake McKenzie, CEO of Birmingham, AL-based Intermark Group, one of the nation's top psychology-driven ad agencies. By blending sociology, psychology, behavioral economics, and technology, it's possible to dramatically increase the efficacy of marketing programs. The problem: Far too many marketers start with a creative concept informed by demographic data masquerading as insight. In this can't-miss episode, we explore ways to hack the human psyche to boost marketing performance. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🧐 An introduction to applied research and "creative psychology" (at 01:01) 🛍️ Adding psychographic insights to demographic data to optimize outcomes (01:43) 🦏 Animal House: Mohawk Flooring's carpet ride to market dominance (03:33) 📍 Building a better brief: Inside the mind-mapping process to make insights actionable (06:59) 👩🏼‍🦱 The problem with marketing personas: Context is everything (08: 57) 👀 The power of psychological heuristics like Social Proofing (10:36) 🍎 Who cares about product specs? Peer pressure doesn't fall far from Apple (12:50) 😳 Juicing demand by building a sense of scarcity–and why too many brands fear it (14:15) 🤓 Functional Magnetic Resonance Imaging (fMRI) and advances in neuromarketing (16:23) 👥 Focus groups: The need to get past what participants tell you (17:44) 🚭 Smoking surprise: The least and most predictive indicators of a future purchase (18:33) 🙅🏽‍♀️ Why anti-drug campaigns fail to leverage what works in changing behavior (20:13) ✊🏼 Harley-Davidson & Rita's Italian Ice: How brands can tap tribal psychology (21:03) Approx. 24 minutes, 18 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

It's time for a quick round of Rick and Rick Loaded Questions. This time out: Think digital advertising is seeing the biggest increase in marketing budgets this year? Think again. Meanwhile, is e-commerce up, down, or flat relative to pre-pandemic levels? And who's raking it in if Amazon isn't? Plus: Oscar Mayer's "Meat Fleet" is getting a rebrand. So what are they calling the 87-year-old Wienermobile now? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 📫 What's growing fastest: digital ad spend or…? (at 00:50) 🌭 What do you call an 87-year-old Wienermobile? Cybertruck? (at 03:05) 🏪 Is e-commerce getting old? Or just the online-only variety? (at 04:11) 📊 Are e-commerce sales ⬆️, ⬇️, or ↔️ vs. pre-pandemic levels? (at 04:57) 🛒 Is BOPIS eating the e-commerce giants' lunches? (at 05:18) Approx. 6 minutes, 30 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.