51 - Breaking the Mold: Redefining Luxury Through Diversity and Client Understanding with Elizabeth Solaru

Your host, Jeff Arnold, interviews Elizabeth Solaru, CEO and founder of the Diversity in Luxury Awards and author of The LUXPreneur. Elizabeth shares her journey from microbiologist and headhunter to luxury entrepreneur. She discusses the importance of diversity in the luxury industry and the insights from her book, which serves as a practical guide for aspiring luxury brand owners.

The conversation covers understanding luxury clients' psychographics, the role of mentorship, and effective marketing strategies. Elizabeth emphasizes inclusivity and adapting to changing consumer behaviors in the luxury market.

Want to learn more about Elizabeth's work? Check out her website HERE.

Check out Elizabeth's book, The LUXPreneur, HERE.

Connect with Elizabeth on LinkedIn.

Think you'd be a great guest on the show? Apply HERE