59 - The Essential Onboarding Process for Successful Client Relationships with Method Marketing's Lucy Mowatt

Your host, Jeff Arnold, interviews the Founder and Content Marketing Consultant of Method Marketing, Lucy Mowatt. Lucy shares her journey from journalism to content marketing, highlighting her agency's focus on creating in-depth content for regulated and technical sectors. She discusses AI's impact on marketing, the importance of understanding target audiences, and the onboarding process for new clients. Lucy also emphasizes leveraging e-books for authority building and lead generation, and the significance of trusting one's instincts in business decisions.

Want to learn more about Lucy's work? Check out her website HERE.

Connect with Lucy on LinkedIn.

Think you'd be a great guest on the show? Apply HERE