50 - Mastering the Art of Customer Acquisition: Insights on Building a Systematic Approach to Marketing with Clickx's Solomon Thimothy

Your host, Jeff Arnold, talks with the CEO and Co-Founder of Clickx, Solomon Thimothy. Solomon discusses the evolution of his business from building websites to focusing on lead generation and customer acquisition. He emphasizes the importance of a systematic approach to marketing, particularly for "boring" industries, and shares his growth formula: "acquisition plus retention equals growth." Solomon highlights the need for valuable content creation and being prepared for unexpected business disruptions. Solomon's insights offer a roadmap for sustainable growth in a competitive market.

Want to learn more about Solomon's work? Check out their website HERE.

Connect with Solomon on LinkedIn.

Think you'd be a great guest on the show? Apply HERE