Tech at Work: How the End of Cookies Will Transform Digital Marketing

HBR IdeaCast

May 16 2024 • 35 mins

Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.