Episode 25 | How to use 'goodwill' to boost your business's sale price

Elephants on Business

Sep 20 2022 • 21 mins

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time!

"Goodwill' refers to the value of your business outside of your tangible assets.
This essentially means that maximising the goodwill towards your business will help maximise your sale price, but how can you do this?

We break down what goodwill is and how you can substantially boost your reputation to your customers and your industry.

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