Digital marketing is essential for business success in 2022 and the future. Digital marketing planning will help you stand out in the crowded marketing space.

Whether you are a small business owner looking for free tools that can help you promote your brand or business online or you have a relatively big business but your customer base is reducing and you’re looking for a cost-effective marketing solution then it’s important to take advantage of the digital space because virtually everybody is coming online and the more people come online the less they use they interact with traditional marketing channels.

In the podcast, I share key elements of digital marketing planning which include.

• Defining your potential customers

• Building the right buyer's personal

• Competitors analysis

• Digital marketing plan

• Setting SMART goals

• Budgeting

• Measuring the performance of your digital marketing strategies

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