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Ideally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy.

For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create content for very competitive keywords, while ignoring the low hanging fruits which are more likely to yield results.

A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal driven. With a documented content strategy, you can ensure that every bit of effort put-in by your team translates into tangible results.

Hope you enjoy the podcast as much as we did to present it to you. You may connect with Bejoy on his LinkedIn account, and with Sujata  on her LinkedIn account, to engage further.

I look forward to your feedback on this episode. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.com

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795.

We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!