Marketing Strategy vs. Marketing Plan — Breaking Down the Buzz

Market Pod

18-03-2024 • 19 mins

The terms marketing strategy and marketing plan are one of the most interchangeably used terms. And I would like to clear the air, once and for all! In this podcast, let’s dive deep into the difference between the two with an example of an online e-commerce store. 🚀

Topics covered:

  • Strategy Meets Execution: How a razor-sharp marketing strategy paired with a dynamite marketing plan can catapult your business to success.
  • Micro to Macro Mastery: Unraveling the art and science behind crafting strategies that resonate on both micro and macro levels. 🌍
  • Plan the Work, Work the Plan: Detailed breakdowns of actionable plans that bring your grand strategy to life, complete with KPIs and KRAs for the entire squad. 🛠️
  • Real-World Wisdom: Exclusive insights with industry examples from an early-stage e-commerce fashion store to big-league players. 🏬
  • The Strategic Toolkit: Future-proof your marketing with strategies and plans that adapt, evolve, and overcome. 🛡️

Who should know the difference between marketing strategy and plan?

  • Founders and businesses aiming to create strong marketing processes.
  • Marketing strategists and managers who want to convert strategies into actionable plan
  • Content creators and conversion specialists who are searching for a USP to be placed at the right time and place.

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