Market Pod

Yersong Digital

Navigate the world of digital marketing through the eyes of a marketing veteran. Join Anoop from Yersong Digital for in-depth discussions, actionable tips, and inspiring stories to level up your marketing skills & career. Identify and explore trends, new tools and technologies, growth-hacks and unlock your full potential. #digitalmarketing #marketingtrends #2024 #SEO #data #YersongDigital read less
BusinessBusiness

Episodes

Enelin Toneva shares how influencer marketing is done!
Apr 8 2024
Enelin Toneva shares how influencer marketing is done!
Join us on a captivating journey with Enelin Toneva, CEO of Vivian Agency, as we explore her remarkable career trajectory and insights into the world of influencer and affiliate marketing. 🚀 Vivian Agency - www.vivianagency.com In this Episode: From Freelancer to Founder: Discover Enelin's inspiring journey from a successful freelancer on Upwork to the visionary founder of Vivian Agency, navigating through diverse roles in the marketing landscape. 🌟Innovative Strategies: Gain valuable insights into Enelin's innovative use of technology, securing initial clients, and shaping the future of influencer and affiliate marketing. 💡Remote Work & Digital Nomadism: Delve into Enelin's experiences with remote work, digital nomad lifestyle, and the impact on company culture and strategies. 🌍Leadership & Company Culture: Explore Enelin's leadership style, company culture at Vivian Agency, and her approach to encouraging team growth and development. 👩‍💼Future Trends & Legacy: Anticipate the future trends in influencer marketing, Enelin's vision for Vivian Agency, and the legacy she aspires to leave in the industry. 🌟 Who Should Tune In? Entrepreneurs and business leaders keen on maximizing their influencer marketing. Marketers eager to enhance influencer and affiliate marketing programs.Anyone keen on learning about freelance, leadership and remote work. 🔗 More Episodes from Market Pod: What is Omnichannel MarketingGenerative Engine Optimization (GEO) - the new SEOAI-generated content vs Human-written contentNavigating Digital Marketing in 2024Digital Marketing for Professionals 👋🏻 Connect with Anoop: LinkedInWebsiteSchedule a meeting
Omnichannel Marketing Strategy — The Present & Future of Engagement
Mar 25 2024
Omnichannel Marketing Strategy — The Present & Future of Engagement
Ever wondered why after browsing on Amazon, you see it everywhere, from Instagram to YouTube ads? Welcome to Omnichannel Marketing, the art of seamless customer experience across all platforms. In this episode, we delve into the omnipresent world of omnichannel strategy, dissecting how it transforms customer interactions into a cohesive journey. 🌐 Topics covered: Everywhere You Go: Understanding how omnichannel marketing creates a ubiquitous brand presence, from social media to email notifications. 📱From Theory to Reality: Breaking down the fundamentals of omnichannel marketing and distinguishing it from multichannel and cross-channel approaches. 📊Multi-channel vs Cross-channel vs omnichannel marketing: Real-life examples from the SaaS industry, demonstrating the dynamic shift from multichannel to omnichannel strategies. 💻Four Pillars of Omnichannel marketing: Exploring the core elements: visibility, measurement, personalization, and optimization. 🏛️Navigating Challenges: Unveiling the common obstacles in implementing omnichannel marketing and practical tips to overcome them. 🚧Looking Ahead: Anticipating the future of omnichannel marketing, from AI advancements to the evolving landscape of digital engagement. 🔮 Who should listen to this podcast? Entrepreneurs and business leaders aiming to harness the full potential of their marketing efforts.Marketers seeking to understand and implement a seamless customer experience.Tech enthusiasts curious about the intersection of marketing and cutting-edge tech. 🔗 Essential Resources: What is Omnichannel Marketing?McKinsey Report on AI-powered marketing and SalesMulti-channel marketing statsOmnichannel marketing stats 🔗 Other Market Pod Episodes: Generative Engine Optimization (GEO) - the new SEOAI-generated content vs Human-written contentNavigating Digital Marketing in 2024Digital Marketing for Professionals 👋🏻 Connect with Anoop: Connect with Anoop on LinkedInVisit anoopyersong.comSchedule a meeting with Anoop
Marketing Strategy vs. Marketing Plan — Breaking Down the Buzz
Mar 18 2024
Marketing Strategy vs. Marketing Plan — Breaking Down the Buzz
The terms marketing strategy and marketing plan are one of the most interchangeably used terms. And I would like to clear the air, once and for all! In this podcast, let’s dive deep into the difference between the two with an example of an online e-commerce store. 🚀 Topics covered: Strategy Meets Execution: How a razor-sharp marketing strategy paired with a dynamite marketing plan can catapult your business to success.Micro to Macro Mastery: Unraveling the art and science behind crafting strategies that resonate on both micro and macro levels. 🌍Plan the Work, Work the Plan: Detailed breakdowns of actionable plans that bring your grand strategy to life, complete with KPIs and KRAs for the entire squad. 🛠️Real-World Wisdom: Exclusive insights with industry examples from an early-stage e-commerce fashion store to big-league players. 🏬The Strategic Toolkit: Future-proof your marketing with strategies and plans that adapt, evolve, and overcome. 🛡️ Who should know the difference between marketing strategy and plan? Founders and businesses aiming to create strong marketing processes.Marketing strategists and managers who want to convert strategies into actionable planContent creators and conversion specialists who are searching for a USP to be placed at the right time and place. 🔗 Resources: Blog - Marketing Strategy VS Marketing Plan 🔗 Must-Listen Market Pod Episodes: Generative Engine Optimization (GEO) - the new SEOAI-generated content vs Human-written contentNavigating Digital Marketing in 2024Digital Marketing for Professionals 👋🏻 Meet Anoop: Connect with Anoop Yersong on LinkedInVisit anoopyersong.com
Is this the end of SEO? GEO (Generative Engine Optimization changes the entire game) | SEO vs GEO
Feb 19 2024
Is this the end of SEO? GEO (Generative Engine Optimization changes the entire game) | SEO vs GEO
Is SEO on the brink of becoming a thing of the past, replaced by the new kid on the digital block, Generative Engine Optimization (GEO)? Points we will be discussing in this podcast: The Rise of GEO: Discover how Generative Engine Optimization is setting the stage for a major shift in digital content strategy. 🚀Google SGE: How Google’s Search Labs and SGE(Search generative engines) will devalue SERP results that are not ranking at the top.SEO's Last Stand?: Unpacking the fundamentals of SEO practices that will still be relevant in the GEO era. (Hint: It's not all or nothing!) ⚖️Future-Proofing Content: Strategies to ensure your content thrives in the evolving search landscape. 🛡️The Unanswered Questions: Delving into the complexities and future considerations of this digital paradigm shift. ❓ This podcast is a must-listen for: Digital marketers and content creators seeking to stay ahead of the curve. ✨SEO professionals curious about the future of search optimization.CEOs, business owners, and website owners who rely on organic traffic. Enrich your understanding with: Insights from every corner of the internet, including the latest research and expert commentary.A deep dive into how Google's evolving algorithms are reshaping content visibility and strategy. 🔗 Links to other content: Marketing School YouTube VideoJulian Goldie SEO YouTube ChannelGEO ReportSearch Engine Journal Blog 🔗 Related Podcasts on Spotify: AI-generated content vs Human-written contentNavigating Digital Marketing in 2024AI Job Hunt Tools for 2024Digital Marketing for Professionals 👋🏻 Connect and Share: Connect with Anoop Yersong on LinkedIn Visit anoopyersong.com
Generative AI VS Human Content? Who is Winning?
Feb 10 2024
Generative AI VS Human Content? Who is Winning?
Generative AI content VS Human writers. Both have their ups and downs. How to exactly merge the two? What will be its impact on the future of content development and writing. 🪶 Uncover the following topics: AI's power: Boost efficiency and research with data-driven content.Humanity's edge: Unleash the power of storytelling and unique perspectives. ✍️When to use AI (& when it falls short): The perfect combo (5:95 ratio). ⚖️SEO & Generative AI: Is your content future-proof?Questions that still remain unanswered… Join [Your Name] as we explore: Blurring lines: Can you differentiate AI-generated from human content?Ethical considerations: Fact-checking AI and avoiding misinformation. ️Practical tips: Optimizing your content for maximum impact, and much more! This podcast is for: Content creators and writers of all levels. ✍️Marketing professionals seeking innovative strategies.Anyone curious about the future of AI and its impact on storytelling. Datasets and Reports: Exploding Topics Data on Daily Generated dataStatista Report on Global Data VolumeDomo's Data Never Sleeps InfographicWe Are Social and Hootsuite Digital 2023 Report Articles and Publications: Visual Capitalist Infographic: How Much Data is Generated Each Day?World Economic Forum Article: How much data is generated each day?MIT Report 🔗 Other Podcasts (Spotify): ⁠Digital Marketing for Beginners (0-2 years)⁠⁠Navigating Digital Marketing in 2024Digital Marketing for Professionals (2-5 years)Checklist to Find the best marketing consultant⁠5 tools to secure your dream job in 2024 👋🏻 Connect with me: ⁠Connect with Anoop Yersong on LinkedIn⁠⁠Visit my Website - anoopyersong.com⁠
Do you need a marketing consultant? And why??
Jan 27 2024
Do you need a marketing consultant? And why??
🎙️ Hey there, Visionary Leaders! Should you or should you not bring a marketing consultant on board? 🤔 Does your business need one and what are the benefits? Well, let's cut to the chase! ⚔️ Join me on an exciting exploration of why hiring a marketing consultant could be a game-changer for your business. 🌟 We'll dive deep into the core reasons behind it! Why is this crucial for you? In today's fast-paced business world, staying ahead of the curve is key. Whether you're a startup or an established enterprise, understanding the value of a marketing consultant is essential for driving growth and success. 🚀 Excited to learn more? Let's jump right in and discover how hiring a marketing consultant can transform your business journey! 💼 🚀 Key Takeaways: Fresh Perspective: Embrace the power of fresh ideas and outside perspectives to drive innovation and growth. 🌱Compelling Brand Identity: Learn how to define and communicate your brand's essence effectively to resonate with your audience. 🎨Demand Generation & Lead Generation: Uncover strategies to generate and convert leads effectively, tailored to your unique business goals. 📈Automation & Insights-Driven Decisions: Harness the potential of automation and data-driven insights to streamline processes and make informed decisions. 🤖The R.O.I: Explore real-world examples and case studies showcasing the tangible returns on investment from hiring a marketing consultant. 💰 Join me as we embark on a journey to unlock the full potential of your business with the help of a marketing consultant! 🚀 🔍 Resources Mentioned: Gartner Marketing Operations Survey 2023: LinkBranding Benchmarking Study 2022, Siegel+Gale: LinkState of Inbound Marketing 2023, HubSpot: LinkMcKinsey & Company, "Big data: The next frontier for innovation" (2011): LinkDeloitte Consulting, "The Value of Marketing Consulting Services 2020": Link 🔗 Important Links: Podcast: Checklist to Find the best marketing consultantBlog - 5 Reasons to Hire a Marketing Consultant 👋🏻 Connect with me: Connect with Anoop Yersong on LinkedInVisit my Website - anoopyersong.comSchedule a Free Consultation (HubSpot)Schedule a Free Consultation (Calendly)
8 Steps to find the best marketing consultant - The Checklist!
Jan 26 2024
8 Steps to find the best marketing consultant - The Checklist!
Hey Visionary Leaders, we know that the search for that extraordinary marketing consultant who can truly propel your business to new heights is not easy. So, here are "8 Steps to Find the Best Marketing Consultant for Your Business and the Checklist!" Now, why is this crucial for you? In the ever-evolving landscape of business, the decision to bring in a marketing consultant isn't just a move; it's a strategic game-changer. This podcast is your guiding star if you're not just after growth but aiming for a revolutionary journey. Excited? Let's dive into these 8 steps and demystify the process! 🚀 🔍 Step 1: Identify WHY You Need a Marketing Consultant Imagine hiring a consultant without a clear goal. Disaster, right? Let's solidify your "why" with actionable steps. 🎯 Step 2: Define Clear Goals & Expectations Setting vague goals is a no-no. Learn to set SMART goals and ensure everyone is on the same page. 💼 Step 3: Craft an Ideal Candidate Profile for Selecting the Consultant We're creating a tailored profile, not settling for a generic one. Culture fit matters – it's more than just technical skills. 💰 Step 4: Make a Realistic Budget Underestimating costs? Nightmare! Let's dive into the budgeting checklist for a smooth journey. 📝 Step 5: Write an Attractive Job Description A vague job post attracts the wrong crowd. Craft a clear and enticing description to hook the right fish. 🕵️‍♂️ Step 6: Conducting the Interview Structured interviews are key. From AI screening to technical rounds, let's ensure you're getting the best fit. 🤝 Step 7: Check References Don't skip this! References give you insights beyond the interviews. We'll show you how to assess feedback effectively. 📝 Step 8: Finalize the Contract Devil in the details. Reviewing terms, incorporating flexibility, and ensuring a smooth partnership. 🎉 Conclusion By following these 8 steps, you're not just hiring a consultant; you're investing in your future success. Choose wisely and propel your business toward growth and prosperity! Thanks for tuning in! If you found this helpful, share it and leave your questions or experiences in the comments. Links to Research Data: Step 1McKinsey & Company, 2022 Global Talent Survey: LinkHarvard Business Review, 2020 Hiring Best Practices Study: Link Step 2Project Management Institute, 2023 Pulse of the Profession Report: Link Step 3SHRM, 2022 Global Workforce Study: LinkMcKinsey & Company: Link Step 4Upwork, 2023 Freelancer Rates Report: LinkPwC, 2022 Global Consulting Survey: Link Step 5Indeed, 2023 Hiring Trends Report: LinkGlassdoor, 2023 Job Post Trends Report: LinkSHRM, 2022 Global Workforce Study: LinkLinkedIn Talent Solutions, 2023 Hiring Trends Report: Link Step 6Harvard Business Review, 2020 Hiring Best Practices Study: Link Step 7HubSpot, 2023 State of Marketing Report: LinkLinkedIn Talent Solutions, 2023 Hiring Trends Report: LinkHarvard Business Review: Link Step 8Gartner, 2023 Marketing Talent Acquisition Survey: Link 🔗 Important Links: Connect with Anoop Yersong on LinkedInBlog Link for Detailed ChecklistSchedule a Free Consultation (HubSpot)Schedule a Free Consultation (Calendly)
Digital Marketing for Professionals (2-5 yrs experience)
Dec 21 2023
Digital Marketing for Professionals (2-5 yrs experience)
Level Up Your Digital Marketing Game: Tactics for 2-5 Year Professionals (A personalized playbook) 🚀 Ready to graduate from beginner to master? "Digital Marketing for Professionals (2-5 years of experience)” is a podcast that goes beyond the Basics. It is your comprehensive guide for navigating the intricate landscape of advanced digital marketing strategies. Join seasoned veteran Anoop Singh Yersong, with 10+ years of industry expertise, as he unpacks cutting-edge tactics and propels you toward success. 🌊 This podcast is for you if: Crave deeper dives into digital marketing strategies. Seek to master specialization and hone your niche expertise. Ready to wield data analytics, AI, and automation for strategic advantage. Understand the power of collaboration and seek to build thriving partnerships. Prioritize well-being and sustainable performance in the ever-evolving digital arena. 🚀 What awaits you in this podcast? Advanced Strategies: Explore cutting-edge trends like AI-powered personalization, multi-channel marketing automation, and Metaverse integration. Data-Driven Insights: Learn to harness the power of data, optimize campaigns, and make informed decisions that drive real results. Tech Savvy Solutions: Master new platforms, automation tools, and emerging technologies to stay ahead of the curve. Collaboration Mastery: Develop effective teamwork practices, hone conflict resolution skills, and build high-performing digital teams. Sustainable Performance: Prioritize mental and physical well-being to conquer burnout, enhance creativity, and fuel your long-term journey. 🎯 Things you will find in this podcast: Challenges: Top 6 challenges faced by Digital Marketers with 2-5 years of experience and how you can address them as a professional. In-Depth Case Studies: Deconstruct successful campaigns, analyze winning strategies, and glean valuable insights from real-world examples. Actionable Tips and Strategies: Turn theory into practice with concrete takeaways and implementable tactics to overcome any challenge. 🎧 Ready to Dive In?  Don't miss the chance to demystify digital marketing and embark on a journey of growth, learning, and experimentation. Connect with the host on LinkedIn (⁠Anoop Yersong⁠) for a comprehensive list of industry insights and stay tuned for an engaging and educational experience! 🔗 Free Online Digital Marketing Courses/Certifications Links: Google SkillShop: ⁠Digital Marketing Fundamentals⁠HubSpot Academy: ⁠Digital Marketing Certification Course⁠Ahrefs Digital Marketing Course: ⁠Ahrefs Academy⁠Simplilearn: ⁠Free Digital Marketing Basics Course⁠Udemy: ⁠Digital Marketing Basics Course⁠ Other Podcasts (Spotify): Digital Marketing for Beginners (0-2 years)Navigating Digital Marketing in 2024 🎓 Get ready to transform your digital marketing journey! If you have any questions or feedback, here's my LinkedIn URL - ⁠https://www.linkedin.com/in/anoopyersong/
Digital Marketing for Beginners (0-2 yrs experience)
Dec 13 2023
Digital Marketing for Beginners (0-2 yrs experience)
🚀 Welcome to "Digital Marketing for Beginners" – the ultimate guide for those venturing into the dynamic world of digital marketing! 🎙️ Why Listen? Join Anoop, a seasoned marketing veteran with a decade of industry experience, as they take you on a journey back to the basics of digital marketing. Whether you're just starting out or have up to 2 years of experience, this podcast is your go-to resource for authentic insights, industry trends, and invaluable tips. 📈 The Industry's Growth Potential Did you know that digital marketing is projected to contribute $876 billion to the world's GDP in 2026? With only 21 out of 195 countries surpassing this figure, the digital marketing industry is set for unprecedented growth. The question is, are you ready to ride the wave? 💡 What to Expect? Explore fundamental topics like understanding the field, building essential skills, and finding your dream job in digital marketing. From decoding specializations to unveiling career paths and salary ranges, this podcast covers it all. 🛠️ Building Skills and Knowledge Discover the best resources, courses, and certifications to elevate your digital marketing game. From crafting a compelling portfolio to gaining practical experience, we've got you covered. 🔍 Finding Your Place in the Industry Uncover different job types, understand the interview process, and learn how to negotiate your salary. Whether you're eyeing a content writer role, SEO executive position, or PPC expert, this podcast provides actionable insights. 🌐 Remote Work Opportunities Explore the thriving world of freelance and remote work in digital marketing. Learn about the challenges, rewards, and the exciting prospects that come with being your own boss. 🤔 Addressing Concerns Tackle common challenges in the industry, overcome the fear of failure, and find mentors who resonate with your journey. Stay motivated with realistic goal-setting and celebrate your wins, big or small. 🎧 Ready to Dive In? Don't miss the chance to demystify digital marketing and embark on a journey of growth, learning, and experimentation. Connect with the host on LinkedIn (Anoop Yersong) for a comprehensive list of industry insights and stay tuned for an engaging and educational experience! 🔗 Free Online Digital Marketing Courses/Certifications Links: Google SkillShop: Digital Marketing FundamentalsHubSpot Academy: Digital Marketing Certification CourseAhrefs Digital Marketing Course: Ahrefs AcademySimplilearn: Free Digital Marketing Basics CourseUdemy: Digital Marketing Basics Course Other Podcasts (Spotify): Digital Marketing for Professionals⁠Navigating Digital Marketing in 2024⁠5 Tools to land you dream digital marketing job 🎓 Get ready to transform your digital marketing journey! If you have any questions or feedback, here's my LinkedIn URL - https://www.linkedin.com/in/anoopyersong/