Martha Aynalem explains her origins of her work as an Ethiopia-based interculturalist

Video chapters

0.00 Welcome

A power cut that caused a new connection

03.47 A journey into intercultural work

An intervention by a friend led to a new direction. A global mindset built in Addis Ababa.

9.32 Keeping local roots as an interculturalist

A consultancy that is built on listening and delivering an anthropologically-based design for successful projects.

14.07 What do Desert Rose interculturalists do?

Organisational development; project design; personal development; training using gamification

17.33 Why do clients need anthropologists

Beware well-intended mistakes caused by lack of local knowledge. How interculturalists can help prevent project failures.

24.00 What kind of training works for illiterate farmers?

Taking training out of the classroom.

31.48 Winning long-term investment from clients

Keeping integrity when targeting real impact sometimes means going further than the funding stretches and sometimes politely saying no to clients whose funding cannot achieve their goals.

36.30 Anthropologists and engineers in collaboration

Striving for mutual respect makes working with other professions a good experience for both sides.

41.53 Targetting impact

Measuring impact by collecting stories.

43.58 Sources of creativity and competence

Where did the Desert Rose approach come from and how could other interculturalists follow the Desert Rose lead?

52.50 Martha Aynalem’s contribution to the intercultural toolbox

Making the work of an interculturalist a truly rich one.

54.28 Expansion

Taking this work into new regions of Africa and building the company’s coaching offering.

55.59 Contacting Martha

Linkedin and Desert Rose Consulting’s website are the best channels for reaching out

Culture Count

Coming up in conversation was: Ethiopia - many times!

https://interculturaltoolbox.org/episodes/interculturalist-designing-engineering-projects