Want to talk about tenacity? Resilience under pressure? Leadership that stands for character and integrity? Max James comes to mind—Air Force Academy graduate, pilot, shot down twice in Vietnam to become the original founder and CEO of American Kiosk Management, a billion-dollar global presence in North America, Canada, Australia, and New Zealand with 5 million repeat customers, 600 staffed locations, 1000 automated stores, and 54,000 employees. Through personal stories and business adventures, Max James delivers insightful business lessons within the pages of his new business memoir The Harder I Fall, The Higher I Bounce. He also received the Distinguished Graduate award for the year 2010 from the Air Force Academy for “extraordinarily” significant contributions to our nation and his communities, for recognition of accomplishments that are inspirational and elevate the reputation and standing of the U.S. Air Force Academy. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com/podcast.