Funding, pivoting, acquiring customers for startups | Kajal Malik, Co-founder, PickMyWork | Episode 6 | The Wadhwani Viewpoint podcast

The Wadhwani Viewpoint

12-08-2022 • 27 mins

In this episode of the Wadhwani Viewpoint podcast, host Manali Shah is in conversation with Kajal Malik, Co-founder, PickMyWork - a gig platform that sources and trains agents to help digital companies acquire clients through a pay-per-task model. Kajal shares the tell-tale signs that helped her realize it was time to pivot, the importance of having co-founders with complementary skill sets and roles, the different ways a startup can acquire its first few customers or clients, the different avenues of funding that are available for startups, and finally, her thoughts on the gig economy in India and its role in supporting job creation and fulfillment. Tune in!