For the Season 15 curtain-raiser, Kaushik hosts Jon Davids, who is a serial entrepreneur and the CEO of Influicity, a company that builds brand communities through influencer marketing, social media, podcasts etc. His early entrepreneurship was displayed when as a student in 2004, Jon made $300,000 by building a website with blogs on various topics and getting traffic from MSN, AOL and Yahoo portals by promoting the content. He monetized through Google AdSense.

In 2009, Jon discovered the power of influencers/YouTubers after seeing someone get views in the tens of thousands for fashion videos. He worked with influencers to promote products and drive sales. Jon believes the future is in building communities and using influencers/one's own community to promote products and businesses, not just celebrity endorsements.

His latest ventures Influicity and Demand Scope help clients build communities and also use performance marketing like paid ads to drive shorter term revenue. Jon thinks newsletters, podcasts and owned channels are important to build direct connections with audiences into the future.