The second characteristic in the SEARCH for Arts Leadership model is explored: Ethics. The subject of ethics in arts management has increased in importance and attention in recent years. Organizations are held accountable by their publics and are expected to operate in a socially responsible way. But even so, the ideal ethical arts organization, and the means of arriving there, are far from clear-cut. One thing is clear, though: an ethical organization begins with an ethical individual – its leader – who plants the seeds of altruism and has the moral courage to make difficult decisions.