How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics

StrategyCast

16-04-2024 • 55 mins

Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out!

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==Let's Break It Down==

  • 06:55 Relevance of engineering in marketing and agencies.
  • 08:57 Marketing principles integrate into tech communication and culture.
  • 13:33 Impact of communication on brand unity and success.
  • 17:29 Sharing and external validation of creative work.
  • 19:17 Consistency and routine are key for creativity.
  • 27:50 Embrace everyday awareness, find inspiration, and respond.
  • 35:25 Educating about marketing and visual representation.
  • 39:11 Customer centricity is vital for all departments.
  • 43:57 Emphasize customer needs and meaningful innovation process.


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