Unifying a B2B Marketing Department after M&A, with Andrew Davies, CMO of Paddle

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Andrew Davies to break down the implications of M&A on marketing.

Mergers and acquisitions put companies in unique positions regarding their brand. When integrating marketing teams together, there is both an exciting and daunting opportunity to unify the new business and create a bulletproof brand that will progress the company forward post-M&A. But what do you really need to know about how to appropriately move forward? How can you ensure your business’s growth in the future?

Andrew Davies is CMO of Paddle, and he is an experienced and accomplished marketer in the SaaS space. Since joining Paddle in early 2022, Andrew has overseen and continues to lead the company’s marketing function and enabled its significant growth. Prior to joining Paddle, Andrew’s previous roles include VP Corporate Marketing at Optimizely and Co-Founder/CMO of Idio. Additionally, Andrew sits on the board of Ninety CIC and is an active advisor and investor in early-stage startups.

You can find Andrew Davies on Linkedin.

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Ready to provoke the truth? Get in touch at alan-agency.com.

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