Join us in this engaging episode as Vikas CEO and Founder of Acviss, a leading expert from Acviss, sits down with Nikhil to unravel the complexities of seed supply chains, counterfeiting challenges, and the innovative solutions employed by Acviss in the battle against fraudulent practices.

Key Highlights:

• Counterfeiting Impact: Vikas discusses the serious repercussions of counterfeit seeds on health, crops, and the environment, emphasizing the need for robust anti-counterfeiting measures.
• Government Regulations and Subsidies: Explore the dynamics between government regulations, subsidies, and the importance of tracking products to ensure proper subsidy allocation.
• Technological Advances: Vikas shares insights into the technological advancements implemented by Acviss, including blockchain and traceability solutions, to ensure transparency in seed distribution.
• Digital Twin and Track-and-Trace: Learn about the concept of a digital twin and how Acviss provides end-to-end solutions for tracking product provenance in the seed supply chain.
• Brand Protection Strategies: Gain valuable insights into the strategies employed by brand protection teams to safeguard against counterfeiting and fraudulent activities.
• Role of Rewards Programs: Discover how rewards programs play a pivotal role in encouraging farmers to adopt technology and actively verify the authenticity of their seed products.
• Integration with ERP Systems: Vikas explains the seamless integration of brand protection technologies with existing ERP systems, ensuring a streamlined and efficient operation.
• Impact and Future Strategies: Delve into the positive impact of Acviss solutions on combating counterfeiting and get a glimpse of future strategies to stay ahead in this ever-evolving landscape.

This podcast provides an in-depth exploration of the challenges faced by the seed industry and how Acviss is at the forefront, providing solutions to protect the integrity of supply chains and foster consumer trust.

For more information and to connect with Acviss, visit www.acviss.com.